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If only identifying expertise in other areas were this easy. I had a college professor who always said "Cream always rises to the top." The sad thing is, I'm pretty sure he's wrong. People can achieve extraordinary things but still lack the other resources to make their achievements known. There are, for example, hundreds, maybe thousands, of computer programmers who's phenomenal work is attributed to a manager, a CEO or a company. While that programmer is often happy that their talent was finally discovered and utilized - hardly anybody knows their name.
Another problem we encounter when trying to identify expertise is our susceptibility to charisma and preference of style. For instance, the concept of great leadership is often confused with "He makes me feel good (or conversely, bad)", while we're being led out of profitability and led into the poorhouse - or worse. I'm not picking on leaders here - I think leadership is a very sophisticated skill. My point is that as humans we're very limited in our ability to separate our feelings from objective standards.
The final, and most notable reason we can't easily and accurately identify expertise, is that it often requires an expert to separate the posers from the genuine article, in any given field. For instance, I wouldn't know an expert mechanic from a manicurist - except for the dirty fingernails (on the mechanic you dipstick!).
SEO Experts are Different
What if you could have walked up to Michelangelo and measured the size of his iris, the shape of his hand, and the density of the neurotransmitters in his hypothalamus and determined he was an expert fresco painter. Well this is exactly the type of precision categorizing we can do in identifying an expert SEO. Go to the search engine you want to succeed in and type in "SEO Expert" (or better yet, use my SEO Rank Calculator). The person who comes up number one is the best SEO expert (who has time to work on his own site - I know, it's not me - yet). You could search geographically and search for "SEO expert Minneapolis" and find the best in your city (I might be there). If you want to be more specific, find the SEO Expert who works on the site that rates highest for your most desirable keyword - he/she is the SEO you want working on your site.
Now the important question. Can anyone help me find a good auto mechanic?
You're probably thinking "I really doubt Google needs my help." And you're right. Google will do fine without you. But if you choose to partner in Google's success, Google will reward you with traffic. How do you partner in Google's success? You begin by aligning yourself with Google's goals. One of Google's main goals is to provide useful search results. The better their search results, the more likely the Internet user base that provides Google with 53% of Web searches will keep coming back and using their tool. Then Google can continue to deliver ads to those people and generate humongous amounts of money - like the $2.7 billion they generated last quarter.
So drop the sneaky SEO crap like cloaking (they'll find out anyway and then say goodbye to seeing that site in Google for a long time), link spamming (it's loosing it's effectiveness), keyword stuffing (it so 2005!), and the like. Instead you need to start creating real value. Identify your core value or find an under-represented niche (use this KEI Calculator. KEI calculates the ratio of search results to number of searches [note: KEI itself is intended only as a starting point]) and start writing useful content or find someone to write it for you (try elance.com or IdeaMarketers.com). Now make sure your page title, meta tags and headers accurately portray your focus on your chosen niche. And finally, don't forget to link to other useful information and add new content regularly. This is not "pie in the sky" suggestions. I did this for a couple of months and see how I rank in Google for SEO Video against a whole lot of competition. You can do it too by following this simple strategy of seeing Google as a partner.
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