No, not that kind of tool (e.g. "He's a real SEO tool"). Matt Cutts (MattCutts.com/blog/) rolls up his sleaves and shows us all the great ways Google is providing tools and insight into the way it's search engine indexes and measures your web content.
Google's Resident SEO mouthpiece Matt Cutts (mattcutts.com) answers the age-old question "Should I employ End User Optimization (EUO) or Search Engine Optimization (SEO)?" in this short, but sweet online video. Once again Matt gives us the unvarnished strategy for SEO success.
Aaron Wall SEO expert and author of SEOBook (seobook.com) shows off his free keyword research tool while demonstrating the ins and outs of this useful tool.
